Vegan; Vegetarian; Veggie
FODMAP ever heard of it? some will, some wont but you’ll most probably know of someone – maybe even yourself – who suffers the symptoms; so what is FODMAP? well it is an acronym for Fermentable Oligosaccharides, Disaccharides, Monosaccharides and Polyols – I think we’ll stick with just FODMAP for the rest of this article – and quite simply they are classified specific types of short-chain carbohydrates that are poorly absorbed in the small intestine, this in turn may result in severe abdominal pain, bloating, constipation and/or diarrhea along with excess gas.
It is very common in this day & age for people to be suffering one or more of the above symptoms, especially both vegetarians & vegans as many processed foods contain one or more of these short-chain carbohydrates, therefore a diet low in these FODMAP’s should help to alleviate the symptoms.
Veggie Eye foresees that you will be noticing a great deal more FODMAP products hitting the shelves in the UK over the coming 12-18 months, we believe that FODMAP will be the next ‘trend’ following hot on the heels of lactose free, dairy free & gluten free etc. it’s already started to make a big impact in the US in terms of availability and range diversity where products such as ‘Be Nice’ bars which is a low FODMAP protein bar are already becoming best sellers.
In the US this year (2016) to date there has already been a growth of 71% with FODMAP products coming to market, it was just 7% in 2015, you can understand why the Veggie Eye team has plotted FODMAP to be the next ‘on trend’ in the UK, and it is due to this growing trend that market heavyweights Nestle have formulated a new FODMAP drink that they hope will become a category leader.
The drink under the brand name ‘ProNourish’ is specifically designed for people who suffer from FODMAP digestive symptoms, it has a high protein content of 15g, 3g low FODMAP fibre as well as 25 essential vitamins & minerals, adding to that, no fructose, sugar alcohols, gluten or artificial colours.
The ‘ProNourish’ drink has only recently launched into the US market, however with the considerable growth increases within the low FODMAP category we believe it’s only a matter of time before it hits the UK & European markets.
Watch this space